Burberry Retail Theatre september 21st

Burberry is revolutionizing the concept of the runway show this september. The upcoming womens summer 2011 show, that is held in London on september 21st, will be brought to customers and buyers by the Burberry Retail Theatre.


There will be (invitation-only) In-store-Trunk-Shows with live-streaming to 25 Burberry stores in 15 countries worldwide. Participating flagship-stores are:

UK – New Bond Street, London

France – St. Germain, Paris

Germany – Berlin

Italy – Venice, Milan, Rome

USA – Boston, New York (57th St. und Soho), Beverly Hills, Costa Mesa, San Francisco

Canada – Bloor St., Toronto

Dubai – Dubai Mall

Turkey - Istanbul – Istinye Park

India – Mumbai

Japan – Omotesando, Tokio

China – Oriental Plaza Peking, Shanghai Westgate

Hongkong – Alexandra House

Taiwan – Mitsukoshi

Singapur – Ion Orchard

South korea – Galleria

Customers can order the items right from the show and will receive them after only 7 weeks, which means that they`ll be able to wear the summer collection in the end of november already, long before it hits the stores.


As a global, digital event the show can also be seen in a livestream on burberry.com, your cell-phone, iPad or iPhone. You can also comment it in real-time on Facebook and Twitter.